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EDITORIAL:
Ok, now they really went and did it. They keep
whining about CD sales being down and that sales continue to be in
decline. They keep blaming downloading and free file swapping. They
blame radio for shunning variety and diversity, thus creating an
atmosphere of tedious, boring sameness that isn’t exciting the consumer
into buying. Who’s ‘they’? The record labels. They seem quick to point
fingers at everyone but themselves. For an industry, which at this point
is fighting for it’s very survival, why do they keep on alienating the
consumer they’re so desperate to woo back?
Case in point. The record labels are trying to
stimulate sales by adding ‘extra goodies’ like bonus videos, that people
can’t get by downloading the music. All well and good, but somehow the
labels are going about it all wrong. Take the Dixie Chicks’ Home
for example. The CD was originally released in August of last year. Then
that following November, Sony released an expanded edition that includes
an extra disc of videos. What about all the people who bought the disc
prior to November and lost out on the chance to get the videos? Unless
they went out and bought another copy of the same music if they wanted
the video portion, all these fans lost out. The same thing was done with
Johnny Cash’s American IV The Man Comes Around. His label
recently re-issued the disc that now includes the video for "Hurt."
Granted, the video wasn’t out when the disc was originally released,
however, the video is nothing short of brilliant, and turned out to be
the force that has driven the disc up the chart, earning Johnny his
first gold album in 32 years, and is what sparked an unexpected modern
rock hit. There are plenty of people that would love to own the video in
their collection, but unless they go out and repurchase the disc, they
can’t. These are only two examples, not the only ones, and it’s a
disturbing trend that’s spanning every genre of music, one that’s only
leaving music fans feeling angry and cheated.
The next example, I recently received a newsletter
with updates of up coming releases, when what should I come across? On
May 20th, RCA is ‘re-issuing’ a re-issue of Waylon Live.
The new title is Waylon Live: Expanded Edition. Now they just
re-issued this album on disc in 1999, as a remastered version, restoring
the 9 cuts from the same show that were deleted from the original
version that appeared on vinyl in 1976. The album was originally
supposed to have been a double album, but for some inexplicable reason
wasn’t, so half the original album was never released. Excellent news
for Waylon fans, we now had the whole album as it was originally
planned, with all 20 of it’s glorious cuts.
This new ‘expanded re-issue’ is adding an
additional disc to Waylon Live, with another 20 tracks of live
Waylon. However, these tracks aren’t from the same show, but from the
same ‘era.’ As a diehard Waylon fan, what could be better than
previously unreleased live Waylon tracks? I sure can’t think of anything
better! What could get a diehard Waylon fan more pissed off though?
Having these tracks added to a release that most Waylon fans already own
in either or both the original vinyl form, and the re-issue that was
just released a few years ago which was purchased to get the fully
restored version. To further mess things up, RCA isn’t issuing the 20
previously unreleased tracks on the second disc, they’ve mixed them in
among the tracks from the original disc.
I don’t know about anyone else, but I’ve got a big
problem with the methods here. The label (in this particular instance,
RCA) is forcing me to re-purchase a perfectly perfect disc I already own
if I want the previously unreleased tracks. Of course I want those
tracks! Even more than a year after his passing, it’s still hard to
believe, but there will no longer be any more new music from Waylon
(with the exception of anything he may have recorded and that hadn’t
been released before his passing). And in my mind, there’s nothing
better than Waylon live. Considering they’re releasing an additional 20
tracks, that’s more than enough for an entirely separate release. They
could’ve called it More Waylon Live. Instead of selling the
two-disc Expanded Edition which is listing for $19.99, they could
have released a completely separate disc which they could have sold for
$12.99 or $13.99, probably making more money and most likely selling
more units, since I’m sure there’s a lot of people that are going to
think long and hard about whether they’re going to willingly let a
record label rip them off yet again.
This is the very kind of thing that literally
provokes people into downloading music. How many times do they honestly
expect people to pay for the same music they’ve already bought and own,
some several times over already, while they play their marketing games
of tossing in a few previously unreleased tracks on yet another
‘remastered, re-issue,’ and in this case, an entire CD worth? My guess
is there’s going to be a lot of people that cry ‘foul’ and pass, and
instead turn to the ‘net and download the 20 tracks they don’t have, so
they don’t have to spend extra to repurchase the 20 tracks they already
DO have.
Not to mention, the whole thing smells like not
only exploiting the consumer, but exploiting Waylon himself. RCA only
ever put out one Waylon box set, Only Daddy That’ll Walk The Line,
a two disc set with 40 tracks in the early 90's that’s long out of
print, that they later whittled down to the 20 track, The Essential
Waylon Jennings. In the mid-90's BMG resurrected the Buddha
(previously spelled Buddah) label, and between 1999 and 2001, re-issued
several of Waylon’s albums, including Honky Tonk Heroes, Dreaming My
Dreams, Ramblin’ Man, This Time and Waylon Live, adding bonus
cuts to all the former, and restoring Waylon Live to it’s
originally intended length. In 2001, RCA Legends Waylon Jennings
was released, which was a two disc variation on the Only Daddy
box set, picking up the songs that were left off The Essential,
and adding a few others not on the original box, but still it included
plenty of duplications. Then there’s Greatest Hits I, Greatest Hits
II, Super Hits, Super Hits II, Collectors Series, and the countless
number of low budget packages of his early pre-70's work.
Hello! We already own all this
stuff...why do we have to keep repurchasing the same songs over and over
to get a few songs that we don’t own? Of course that’s a silly question,
we all know why. Greed. Personally, I don’t buy a re-issue that’s been
‘re-re-issued’ just because it includes two or three previously
unreleased songs. It’s just not worth the cost of repurchasing the CD to
me. Again, by doing this, they’re not enticing people to go out and buy
the new re-issue of something they already own. They’re just stimulating
more of that ‘dreaded downloading,’ because people are simply
downloading the couple of songs they’re missing, instead of plunking
down another $12, $13 or more- a steep price to pay for two or three
songs. Since most of these re-issues contain a few previously unreleased
or alternative tracks, there’s more than enough of them, so wouldn’t it
make more sense to put them all together in one separate package? They’d
most likely sell more units that way- true fans, diehards and
completests wouldn’t hesitate in buying something like that. And most
importantly, they wouldn’t feel like it was merely another attempt to
rip them off. Good customer relations makes for good business.
Oddly, it’s all the material that Waylon recorded
after leaving RCA that hasn’t been endlessly recycled and
‘remastered/re-issued.’ Like his mid to late 80's recordings on MCA.
Granted, none of these albums produced big hits, however, they are none
the less an overall worthy group of recordings that contain more than a
few real gems. MCA put out a 20th Century Millennium
collection that contains a couple of songs from each album. Hangin’
Tough can still be found fairly easily, and there’s still a few
copies of Full Circle floating around, though they’re getting
harder and harder to find. But just try getting your hands on a copy of
Will The Wolf Survive? or his ‘audio-biography’ release, A Man
Called Hoss. Those two are rarities, and when you can find them,
vinyl copies are going for $30+, and the CD version runs anywhere
between $30 and $75, depending on condition. MCA might do well, and do
all of us Waylon fans a favor at the same time, in remastering and
re-releasing those albums that were solid releases, but were greatly
overlooked at the time of their original release. I’ve got very well
worn vinyl copies of the latter two since I didn’t own a CD player when
they were initially released, but boy, would I love to have clean
versions of both on CD.
I have really mixed emotions on this one. Do I
want the 20 tracks of unreleased Waylon live? Without a doubt. At the
same time I’m feeling like once again, I’m being used, abused and
cheated by a greedy record label and strongly resent being put in the
position of being forced into repurchasing half an item I’ve already
purchased once (twice if you count the original vinyl version) if I want
the unreleased songs. Will I buy the disc? I’ll have to struggle with my
conscience a bit more before I can make that decision. It would have far
better served Waylon’s memory, not to mention his many devoted fans, to
have released these tracks as an ‘all new’ disc of previously unreleased
material. Ol’ Hoss deserves much better, and I think he’d have
wholeheartedly agreed his fans certainly do. AnnMarie Harrington Take Country Back What you think? Send us your 2 Cents to info@takecountryback.com |
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